Click any photo to enlarge:
[slideshow caption=”on”]
Photos by John Tse.
Every once in a while, a seller might ask us to let our possible buyers clients know that they will be selling their house soon. Usually their idea is that the house is not quite ready, or their circumstances are not yet to the point that they are ready for a full-throttle marketing effort. Generally, we counsel the sellers to take their time and hold off on entertaining one or two potential buyers in favor of waiting for the real marketing effort that we are known for. Essential within any agent’s marketing plan is listing it in Multiple Listing Service, the cooperative database that is aggregated into almost every online real estate site. Marketing a house is about capturing the widest possible buyer pool, advertising the strong points of the house via the great photography and copy that we strive for here and in other components of our marketing plan. A seller will get the best price, terms, and conditions for their prized asset by wide exposure and sharp pricing, hopefully resulting in the sorts of bidding wars that our marketing team witnessed on know fewer than three of our listings this past spring.
However, there are exceptions when a quiet match might just work out. The sellers of this house had just accepted a career change within the year of purchasing their dream house. There was going to be difficulty parting with it, as well as the actual logistical changes that meant the house could not be put on the market for a few months. We had a gotten to know each other from this site and meeting at open houses. They had even referred us to friends. So they knew that we might possibly have a buyer match for their house. And, as serendipity had it, we had just started working with someone I felt would love the house. They had not had Concord yet on their radar, but they were open to it. Of course! It’s a beautiful, historic town. Who wouldn’t at least be “open to it?”
They fell in love with the house. They made an offer based on the price we had set. And the deal came together. It is just too great a house not to share here.
This California-style modernist house was custom built in 1953 for John Bemis, founder of Acron Structures, and partners with Carl Koch in Techbuilt. It is located at the end of a cul de sac. A long winding drive lined with rhododendrons leads to a carport, and then onto a covered entryway to the T-shaped house. One enters into an atrium that links the bedroom wing, up a few steps to the left, and the main living area, consisting of a kitchen off to the right, and a dining room and living room to the left and forward. The living and dining rooms flank a two-sided fireplace. Walls of glass open up to the lush backyard, and sliders in the front of the house open to a deck that runs the length of the wing.
