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ModernMass.com | The Janovitz + Tse Team | ModernMASS

Real Estate in the Boston Area : Modernism Specialists

  • Home
  • Listings
    • New and Recent Listings/Sales
    • Past Sales Archived
    • Sales of Traditional Homes + Selection as Buyer Agents
    • Broader Search
  • Blog
    • Also Home to Some Past Listings and Sales
    • Instagram
  • About
    • Bill Janovitz
    • John Tse
    • Karen Butt, Realtor
    • Tiffany Bagster, Buyer Specialist
    • Our Services
    • Testimonials
    • Press
    • Traditional Homes
    • Resources
  • Mod History & Video
    • Videos
    • ModernMASS History
  • Contact
    • Questions, Appointments, and Comments
    • Sign Up for New Listings and Newsletter Alerts
Submit

News

Looking for certain features

Marcel Breuer-designed Geller I and Preservation

By

Bill Janovitz

Posted in Bauhaus, DOCOMOMO, Marcel Breuer, New York Times, Preservation On Feb 08, 2022
Marcel Breuer’s Geller House, 1945, was emblematic of the greater informality families sought. But preserving midcentury homes is difficult and expensive.

Ezra Stoller/Esto

The New York Times has had a couple of articles in the past weeks about the demolition of the Geller I House in Lawrence, Long Island, New York, designed by Marcel Breuer. The first piece was the sad news itself. The second came today, an explanation called Why Does the Demolition of a Marcel Breuer House Matter? One quote stands out.

“There aren’t very many tools to aid the preservation of these houses,” Waytkus explained. The best activists can do, she says, is promote the value of postwar architecture to the community, as well as to sellers. Then try to find buyers willing to preserve them.

People sometimes contact us with preservation concerns. But the best way we can help is by drawing attention to the appeal, advantages, pedigree, and value of modernist homes and neighborhoods. We have been doing just that since we started in real estate in 2001, and with modernmass.com since 2005. We see the demand from a ready, willing, and able buyer pool that far outstrips the supply of these kinds of properties.
IMG_1197
We were honored to be chosen to represent the buyer of this wonderful Breuer house in Williamstown. We would not travel that far for just your average property, and this was anything but.

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ModernMass.com | The Janovitz + Tse Team | ModernMASS

 

A modern approach to real estate. Distinctive marketing for distinctive homes.

We are a top-producing real estate team in Lexington and work in all surrounding towns, averaging around $60 million in sales annually. We work as seller and buyer agents, marketing, showing, and selling all styles of houses and condos. The focus on this web site is to tell the story of the area’s mid-century modern/modernist heritage, which we have been doing regularly since around 2005. And we specialize in marketing this architecture, but our marketing and buyer services are top-notch for all homes, with decades of combined experience in Boston-area real estate.

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  • 76 Meriam Featured on Boston.com
  • Our New Breuer Listing Featured at Boston.Com/Globe.Com
  • Dwell Features Our Breuer Listing!
  • Bill Interview with Apartment Therapy
  • Marcel Breuer-designed Geller I and Preservation

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The Janovitz + Tse Team | Real Estate in the Boston Area : Modernism Specialists

Our January 2022 Newsletter Bill Interview with Apartment Therapy

Owning a home is a keystone of wealth… both financial affluence and emotional security.

Suze Orman
7th February 2023 Tuesday!
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