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ModernMass.com | The Janovitz + Tse Team | ModernMASS

Real Estate in the Boston Area : Modernism Specialists

  • Home
  • Listings
    • New and Recent Listings/Sales
    • Past Sales Archived
    • Sales of Traditional Homes + Selection as Buyer Agents
    • Broader Search
  • Blog
    • Also Home to Some Past Listings and Sales
    • Instagram
  • About
    • Bill Janovitz
    • John Tse
    • Karen Butt, Realtor
    • Tiffany Bagster, Buyer Specialist
    • Our Services
    • Testimonials
    • Press
    • Traditional Homes
    • Resources
  • Mod History & Video
    • Videos
    • ModernMASS History
  • Contact
    • Questions, Appointments, and Comments
    • Sign Up for New Listings and Newsletter Alerts
Submit

News

Looking for certain features

Mad Men and Mid-Century Modernism

By

Bill Janovitz

Posted in Boston Magazine, Mid-Century Modern On Mar 08, 2012

From my most recent post for Boston Magazine:

My business partner and I have been asked by docomomo’s New England chapter to make a presentation to its members next week regarding the marketing and selling of New England’s mid-century modern houses. This is an area that I have specialized in, setting up the popularModernMass.com blog in 2007 or so. Docomomo is “a non-profit organization dedicated to the documentation and conservation of buildings, sites and neighborhoods of the modern movement for nearly 25 years.”

With the looming presentation, we have been reflecting on how we market these houses. The reality is that it’s easy. We love it. The homes usually photograph very well because of an abundance of natural light and crisp, clean lines. They are usually not the high end of the price range. And, there is a story for us to tell, a great story about true intellectual mavericks and artists working in a region that was at the leading edge for post-war optimism and the belief that technology and scientific advancement was going to improve life in general.

Read more here.

Recent Posts

  • 76 Meriam Featured on Boston.com
  • Our New Breuer Listing Featured at Boston.Com/Globe.Com
  • Dwell Features Our Breuer Listing!
  • Bill Interview with Apartment Therapy
  • Marcel Breuer-designed Geller I and Preservation

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ModernMass.com | The Janovitz + Tse Team | ModernMASS

 

A modern approach to real estate. Distinctive marketing for distinctive homes.

We are a top-producing real estate team in Lexington and work in all surrounding towns, averaging around $60 million in sales annually. We work as seller and buyer agents, marketing, showing, and selling all styles of houses and condos. The focus on this web site is to tell the story of the area’s mid-century modern/modernist heritage, which we have been doing regularly since around 2005. And we specialize in marketing this architecture, but our marketing and buyer services are top-notch for all homes, with decades of combined experience in Boston-area real estate.

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7 Muzzey St. Lexington, MA 02421

Phone:
617-851-3532 (John)
781-856-0992 (Bill)

Email: Janovitz + Tse

NEWS

  • 76 Meriam Featured on Boston.com
  • Our New Breuer Listing Featured at Boston.Com/Globe.Com
  • Dwell Features Our Breuer Listing!
  • Bill Interview with Apartment Therapy
  • Marcel Breuer-designed Geller I and Preservation

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The Janovitz + Tse Team | Real Estate in the Boston Area : Modernism Specialists

Selling Residential Modernism docomomo-US/New England New Boston Mag Post

Owning a home is a keystone of wealth… both financial affluence and emotional security.

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29th January 2023 Sunday!
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