From my most recent post for Boston Magazine:
My business partner and I have been asked by docomomo’s New England chapter to make a presentation to its members next week regarding the marketing and selling of New England’s mid-century modern houses. This is an area that I have specialized in, setting up the popularModernMass.com blog in 2007 or so. Docomomo is “a non-profit organization dedicated to the documentation and conservation of buildings, sites and neighborhoods of the modern movement for nearly 25 years.”
With the looming presentation, we have been reflecting on how we market these houses. The reality is that it’s easy. We love it. The homes usually photograph very well because of an abundance of natural light and crisp, clean lines. They are usually not the high end of the price range. And, there is a story for us to tell, a great story about true intellectual mavericks and artists working in a region that was at the leading edge for post-war optimism and the belief that technology and scientific advancement was going to improve life in general.